• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

What is Google Local SEO?

In local SEO, you seek to improve your business's website and website so that it appears higher in local results for local online marketing searches. Additionally, you employ other strategies to boost the online visibility of your business.

Local SEO is a crucial element of your marketing strategy when you are a local seo services London business. It will help you reach more customers and help grow your business.

Keywords

Google local search engine optimization (SEO) is a combination of strategies and tactics you use over time to improve your business's rankings for local search terms on Google. These search terms suggest that the person who is searching for them would like to find a particular company close to them.

To rank for local keywords first you need to find the most relevant phrases that your audience is using when searching for a product or service like yours. To find these terms and others that may be related, utilize keyword research tools.

Once you have your list, you can begin adding them to your website copy and other content. This will help you achieve higher rankings in search results and drive more local traffic to your site.

Another important aspect to consider is the type of keywords that you target. While national SEO is focused on keywords that are relevant to your business but do not require a geographical qualifying word local SEO requires you to focus on keywords that indicate that the searcher is looking for a specific type of business in their region.

The best way to start with your local SEO is to make an inventory of the most well-known services you provide as well as the locations you provide services to. This will give you many ideas for the kinds of keywords you should be looking for.

Then, local Seo services London check out your competitors to find out what keywords they're using. To get a clearer picture of their local SEO efforts, you can also examine their Google Business profiles.

In the final analysis, you should think about the name and address of your business. This is known as NAP. It should be consistent across all of your business listings, including your website. This will ensure that Google considers your business legitimate when it ranks local results for relevant search terms.

Besides the name and address of your business, be sure that all your social media accounts and local Seo Services London other online presences reflect your actual address and contact details. These details will help you rank for local search terms and boost your visibility in Google Maps.

Optimization of the page

Localized content can help your site get higher rankings on search engine result pages (SERPs), for keywords relevant to your business. This will increase your visibility and increase customer satisfaction.

Your website could also show up more often in Google's search results if make use of high-volume keywords in your title as well as the meta description and header. Also, highlighting success stories of your customers stories or case studies on your website can increase the conversion rate of your site and get you more traffic.

Like any SEO strategy, you have to keep your website updated with new content. It doesn't matter whether you're updating your website with information about new products blog posts, blog posts or social media updates. You must make sure that your site is up-to-date with local SEO.

The best method to optimize your website for local search is to ensure your business's NAP (Name Address, address, and telephone number) is consistent across all platforms. This includes your website, GMB listing and other directories that are online.

Additionally, you must make sure that your URLs and titles for your services map to specific areas in the world. For example, you might have an appropriate service keyword, such as "boiler installation" and a second service keyword such as "burst pipe repair."

Local schemas can be used to provide structured data to every page on your website. This can help you rank in local search results and the notorious "snack pack" that Google makes available for local searches.

Also, you should maintain positive relationships with your customers. Encourage them to leave reviews on websites when they are able to. This will increase your website's credibility and, in turn, improve your ranking on SERPs. It will also encourage local business leads to connect with you.

Local search is growing and it's vital for businesses to make use of it. You must improve your efforts in local SEO and know how to optimize your results. This will give your company a an edge in competition and will help to grow your business.

Listing on Google My Business (GMB).

If you're a local company that operates online, it's vital to have an Google My Business (GMB) listing. This is a free tool that allows you to optimize your profile on Google and improve your online visibility.

GMB allows you to reach customers by the display of your name, location, hours of operation, etc. in results of a search. It helps you stand out among your local competitors.

A complete and current GMB profile can significantly boost your local SEO ranking. Moreover, it provides an opportunity for users to leave reviews on your GMB page.

Another benefit of an GMB listing is the ability to book appointments or make estimates. This feature makes it simple to search for the services you require and make an appointment swiftly.

When you're creating the GMB listing, you must ensure that your contact information is current and accurate. This includes your address, name as well as your phone number. Also, you should add your website URL and social media links to your GMB listing.

Once you've updated your Google My Business listing, ensure that you check in with it regularly. Google may update your listing in the event that it finds any errors in your information.

It is also important to include photos of your business on your GMB listing. These photos will help you get more local visibility and also encourage Google users to visit your company.

Geo-tagging is the best method to achieve this. This will allow Google to display your photos along with the results of the nearest location.

If you own multiple business locations, it's recommended that you create locations groups for each of them. This will ensure that all your listings are displayed in the same place on Google and will allow you to manage them with ease.

You should have a detailed GMB profile and accurate hours of operation. This will increase the rank of your website in the local map pack as well as your conversions to customers.

Reviews

Google local SEO is the practice of optimizing your website and Google My Business (GMB) and listing it for specific keywords. These keywords are used by local customers to find businesses that offer services near to them. The primary goal is to increase the rank of your search results so that you'll show up in the "local pack," which appears at the top of the results page when a potential customer enters a search-related or purchase-related service-related keyword into Google.

Local SEO is not complete without reviews. Reviews provide valuable information to search engines regarding your business' reputation. The information they gather can later be used to determine your ranking in search results.

According to BrightLocal survey results, 84% of consumers believe in reviews as much as personal recommendations when selecting the local business. It makes sense for Google to prominently showcase reviews on its local properties.

If your reviews are not in line with the standards you could lose potential customers as well as your search ranking. This is why it's crucial to monitor your reviews, respond swiftly and compassionately to negative feedback, and use technology to manage all of your reviews in one place.

Your local rank on Google is affected by three key metrics: review quantity, diversity, or velocity. Moz discovered that 15% of a business’s local rank is determined by these three elements.

Getting new reviews consistently will also help improve your rankings in search results because it shows potential customers that you're a modern business and aren't stuck with an array of outdated reviews. 73% of consumers do not like businesses that have reviews older than 3 months.

Be vigilant about your reviews is critical because they will help you spot and eliminate fake reviews from your Google My Business (GMB) page. Likewise responding to all your reviews promptly will allow Google know that you're taking your customer service seriously and care about your customers' feedback.